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SUSTAINABILITY NEWS

This week in our sustainability blog,  we unravel the intricate relationship between the ongoing cost of living crisis, climate change, and consumer behavior. As consumers grow weary of vague sustainability claims and brand greenwashing, Euromonitor highlights a demand for transparency and concrete action. Join us as we explore ways to bridge this crucial gap between consumer aspirations and business actions in the realm of sustainability.

Food Navigator: Balancing spending with sustainability: How is consumer behaviour changing amid cost-of-living pressures and global warming?

Sustainability The article explores how the ongoing cost of living crisis and climate change are shaping consumer behavior and spending patterns. Ernst & Young's 13th Future Consumer Index highlights rising food prices leading consumers to prioritize essentials and reconsider their shopping habits. About 80% of global consumers are worried about finances, and nearly half are deeply concerned about climate change, driving intentions to cut future purchases mainly to save money and address environmental fragility. 

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Food Navigator: Consumers demand genuine sustainability: Euromonitor reveals greenwashing fatigue at FiE

Collage with solar batteries as alternative source of energy

Consumers are growing tired of vague sustainability claims and greenwashing in brands. Euromonitor notes a shift towards transparency and concrete action. Sustainable diets, per the UN, prioritize environmental impact, nutrition, and fairness. Despite this, businesses often narrowly link sustainability to environmental concerns. There's a gap between what consumers expect and what businesses do, with 64% concerned about climate change. Euromonitor advises brands to invest in long-term energy efficiency, suggesting it can be cost-effective. They urge companies to show tangible evidence of sustainable practices and their impact. Regulation is tightening, with the EU banning misleading claims like 'climate-neutral' without accreditation.

Sustainability

R&D NEWS

Delve into the latest in R&D trends within the food industry as we explore the clean-label...

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